. >> the balls are a good way to see the energy. >> employees at ard and soul are proceed paring the details. and special libations. >> a splash of club soda. the drink is call the sticking around to celebrate president obama staying in washington for another four years. >> reporter: four years ago official spending top $53 million. this years, a slow recovering economy doesn't seem to have organizers or party-goers holding back. >> it's 2013. let's have a little fun. >> reporter: at who's wear, the average shopper is spending close to $1,000 on the latest fashions. >> this year they were really looking for pops of color. cobalt blue has been popular for you. >> the newly open dry bar had to expand hours just to accommodation all the requests. >> part of the excitement is just getting beautiful, i think, for women. >> that's they thisland at thoses head to the capital for the biggest party. >> the parties wrap many late monday night, the ticket prices range from $50 to several hundred dollars. many benefits charities, and the tickets available are going quickly. >>> keeping people sa